Alisa Dudaj New York Fashion Week

Photography, Videography

Alisa Dudaj is an Albanian Designer. She stunned New York influencers when she debuted a collection that incorporated Albanian folklore touches into modern-day pieces. Alisa’s ability to infuse centuries of tradition into clothing suitable for dinners or elegant evenings showcases her visionary approach. Her entire collection is handcrafted in her native country of Albania, with Alisa personally overseeing each piece to ensure the stitching matches her vision perfectly.

The Dilemma

In February, Dudaj unveiled her collection ‘Alpine Whispers’ at New York City Fashion Week, a momentous occasion that excited the Rootless Agency team. We eagerly accepted the opportunity to capture every moment of this event, marking one of our most exhilarating jobs to date. Packing our cars with all the necessary equipment, we made the 3 1/2-hour journey to the Big Apple, eager not only to meet Alisa Dudaj in person but also to witness the breathtaking ‘Alpine Whispers’ collection firsthand.

The Rootless Solution

Working closely with Alisa, we meticulously planned each shot, understanding the style and poses of each model. Our videographer and photographer for this shoot, Elvis and Endi, brought their expertise in movement photography to ensure we captured the essence of New York City mixed with the chic urban vibe of Soho, all while maintaining the clean perfection of the ‘Alpine Whispers’ collection. Greta Bajrami, our project manager for the shoot, coordinated with the videographers to ensure a seamless execution once the show began. With runway fashion shows often lasting only 3 to 5 minutes, time was of the essence. Upon our return to Boston, we immediately dove into editing, knowing the buzz from New York City Fashion Week would be significant. The final results of the photography and videography were nothing short of incredible, a testament to the hard work and vision of the Rootless Agency team.

Words that echooooooooo


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